TITLE

Holy mustache, Batman! Now you're drinking milk!

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertising partnership between DC Comics, Warner Bros. Consumer Products, the National Fluid Processor Education Program and Dairy Management Inc. as of February 2000. The year-long, $2 million partnership kicks off with a debut of Superman and Batman bearing milk mustaches in April through July 2000 issues of about 20 kid and teen magazines. Superman also will be featured on billboards beginning in May. Meanwhile, Warner Bros. is custom publishing a magazine, entitled Adventures With the DC Super Heroes, that will be distributed free with the purchase of 2 gallons of milk in more than 15,000 supermarkets nationwide. To attract mothers, the magazines will be wrapped with $100 in coupons for products from Warner Bros. and its tie-in partners such as Best Western International and Fruit of the Loom.
ACCESSION #
2780821

 

Related Articles

  • Dairy Management's `super' campaign. Thompson, Stephanie // Crain's Chicago Business;02/21/2000, Vol. 23 Issue 8, p29 

    Highlights the partnership of DC Comics and Warner Brothers Consumer Products with the National Fluid Milk Processor Education Program and Dairy Management Inc. to advertise and promote milk. Debut of Superman and Batman bearing the milk mustaches in children's and teen magazines; Special Web...

  • Top drivers salute `Man of Steel'.  // Playthings;Jun99, Vol. 97 Issue 6, p16 

    Reports on the Superman Racing marketing program of Action Performance Cos., DC Comics and Warner Brothers Consumer Products. Program's highlights; Automobile racing drivers featured in the program.

  • TODDLER FRIENDLY.  // License!;Nov2006, Vol. 9 Issue 10, p26 

    The article reports on the introduction of the DC Super Friends by Warner Bros. Consumer Products (WBCP) Ltd. The new collection of toys, apparel and home furnishings are based from DC Comics Inc.'s superheroes, designed for infant/toddler age sector. Karen McTier, WBCP's executive vice...

  • Bloomingdale's To Launch DC Comics Line. Palmieri, Jean E. // WWD: Women's Wear Daily;10/12/2009, Vol. 198 Issue 76, p5 

    The article reports on the plan of Bloomingdale's Inc. to launch an exclusive collection of men's and children's merchandise it had created with Warner Bros. Consumer Products Ltd. in the U.S. It says that the creation of such collection that includes items from brands like Trunk, Junk Food and...

  • Warner Brothers Takes Control of DC Comics' Licensed Publishing. Raugust, Karen // Publishers Weekly;3/28/2011, Vol. 258 Issue 13, p8 

    The article reports that the global licensed publishing responsibilities have been taken over by Warner Brothers Consumer Products (WBCP) from its sister division, DC Comics. Dave Rupert, senior vice-president of global publishing, hardlines, product development for WBCP Canada, explains the...

  • WBCP Names Mattel Master Toy Licensee for DC Comics.  // License! Global;Jul2007, Vol. 10 Issue 6, p18 

    The article reports that Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, has named Mattel Inc. master toy licensee for the complete DC Universe property portfolio. Under the agreement, Mattel is granted unprecedented access to the DC Comics characters including Superman, Batman...

  • 'Green' day on Madison Ave. Graser, Marc // Daily Variety;2/11/2011, Vol. 310 Issue 30, p1 

    The article reports on the distribution of Green Lantern products from DC Comics and Looney Tunes by Warner Bros Consumer Products Ltd. with the launch of "Green Lantern" in theaters. The company has hired over 100 licensees to create a range of products to include T-shirts and toys. "Green...

  • WBCP Gears Up FOR A SUPER RIDE. Lisanti, Tony // License! Global;Jun2015, Vol. 18 Issue 3, p100 

    The article reports that Warner Bros. Consumer Products is starting a multitude of global licensing initiatives beginning with the upcoming film "Batman v Superman: Dawn of Justice." Warner Bros. is making a major commitment to 10 DC Comics films through 2020 in order to bring together several...

  • Lucky apparel goes 'Mad'; signs Neuman for ad role. Jensen, Jeff // Advertising Age;9/28/1998, Vol. 69 Issue 39, p8 

    States that Lucky Brand Dungarees will break an advertisement in the November 1998 issue of Hearst Magazines' `Esquire' introducing the `Mad Magazine' mascot, Alfred E. Neuman, as a spokesman. Neuman to appear sporadically in Lucky advertising, which is being done in-house; Other Lucky products...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics