Rodale pursues teen males with 'MH-17.'

Diaz, Ann-Christine P.
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p8
Trade Publication
This article reports the launch of the male teen magazine MH-17 by Rodale Inc. in the U.S. in fall 2000. MH-17 is a spinoff of Men's Health designed for 13 to 17-year-old teen males. While the Men's Health brand will be housed unobtrusively in the logo, MH-17 will be the standing out name. The teen magazine will retain some of the key elements of Men's Health, such as fitness and relationship advice, according to its editor Jeff Csatari. However, plans call for the magazine to be more diverse, with added focus on technology and sports. The cover also will be more action-oriented. Two issues of MH-17 are set for September and December, with a Web site schedule for late spring. Cover price is $2.99, with a guaranteed circulation of 125,000.


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