TITLE

BET earmarks $10 mil to push site

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of the advertising campaign for the web site BET.com from BET Holdings II in February 2004. The campaign, themed Where We Web, is said to cost around $8 million to $10 million, making it the biggest campaign for a Web site targeting an ethnic audience. The campaign includes television, print, radio, out-of-home and online advertisements and was created by Cavi Productions. BET.com's offerings range from news provided by Reuters to health and sports information plus online networking opportunities for careers, families and women. According to Robert Johnson, CEO of Bet Holdings and BET.com, the site has unparalleled sources and more than $2 billion in support from its partners.
ACCESSION #
2780817

 

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