TITLE

Marketers to Houston: BBDO has landed

AUTHOR(S)
Petrecca, Laura
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the performance of the BBDO advertising agency in Houston, Texas as of February 2004. BBDO Houston, launched as a service office for Texaco's gasoline products and Havoline Motor Oil, has truck oil with other marketers of late. The 3-year-old office recently bolstered its billing by 20% through new client gains. In the last several months, the agency nabbed assignments from Shell Chemicals' Corterra Fibers, Cooper Industries and OfficeDomain. In addition, the office won a competitive pitch to snare Pizza Hut's radio business nationally. Now, the agency claims about $70 million in billings. The Houston office is managed by Ann Iverson, who was responsible from turning the office into a full service, mainstream agency.
ACCESSION #
2780816

 

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