TITLE

Nordstrom breaks with traditional media plan

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the launch of the advertising campaign for the Nordstrom department store chain in the U.S. in February 2005. The $40 million print, broadcast and outdoor campaign comes as Nordstrom is faced with lagging sales, weak stock prices and stiff competition. The campaign from Fallon McElligott also represents a significant shift for Nordstrom, which primarily had used spot market advertising to back store openings. Tagged Reinvent Yourself, the campaign includes four television programs that will run in prime time programs which attract young women, such as Friends and Ally McBeal. It will also include advertisements leading publications such as Fast Company, Food & Wine and Outside. In addition, Nordstrom will not be talking about its key brand attribute, customer service, in its marketing push.
ACCESSION #
2780815

 

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