TITLE

Philip Morris USA slams 'Truth' ads from foundation

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses issues about the funding efforts of Philip Morris USA toward the American Legacy Foundation's anti-smoking advertising campaign and Web site programs as of February 2000. Philip Morris's comments were the first from the tobacco industry since the foundation launched its advertisements. The foundation is spending $300 million a year on the anti-smoking effort, with $185 million allocated to advertising and public relations activities. Funding is calculated based on market share, making Philip Morris the largest contributor to the long-term effort. The company stated that the foundation's Web site appears to conflict with requirements contained in the tobacco industry's agreement with state attorneys general to fund the foundation. The agreement stipulates that the foundation cannot vilify the industry.
ACCESSION #
2780811

 

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