TITLE

Cosmair aims to pump up Cacharel with big Noa push

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of Cosmair to re-establish its Cacharel fragrance brand in the U.S. through the introduction of its branded scent, Noa, in March 2000. The scent will reach department stores and will be supported by TV spots, print advertisements and product samples. Cosmair's Designer Fragrances division ,which markets Cacharel, will spend $35 million worldwide on Noa in 2000 to support the U.S. launch. The fragrance itself is a sweet, musk-based scent designed to appeal to young women. the line will include fragrance, lotion and body shampoo products, each retailing for $25 to $49.50. Two-page inserts with scent strips will be advertised in April issues of fashion and teen magazines including Conde Nast Publication's Allure. Its television promotion will be advertised on broadcast and cable networks including E! Entertainment Television.
ACCESSION #
2780810

 

Related Articles

  • Rational TV spots for new products earn high scores. Parcher, Robert L. // Marketing News;1/4/1985, Vol. 19 Issue 1, p11 

    The article reports on the high scores earned by rational television spots for new products over television advertisements that are emotional in content. One example of advertisement that has an emotional content is magazine advertisement. Studies of advertising imagery tend to support the...

  • THE WORK.  // Advertising Age;3/15/2010, Vol. 81 Issue 11, p30 

    Captions are presented to photographs of television and print advertising.

  • WORK OF THE WEEK.  // Advertising Age;6/8/2009, Vol. 80 Issue 21, p22 

    Captions are presented to photographs taken from television and print advertising.

  • WORK OF THE WEEK.  // Advertising Age;7/27/2009, Vol. 80 Issue 26, p22 

    Captions are presented to photographs taken from television and print advertising.

  • WORK OF THE WEEK.  // Advertising Age;12/8/2008, Vol. 79 Issue 45, p27 

    Captions are presented to still photographs taken from television and print advertising.

  • WORK OF THE WEEK. Iezzi, Teressa // Advertising Age;6/9/2008, Vol. 79 Issue 23, p50 

    Captions are presented to photographs of notable television and print advertising from the week of June 2-8, 2008.

  • WORK OF THE WEEK.  // Advertising Age;5/18/2009, Vol. 80 Issue 18, p43 

    Captions are presented to photographs taken from television and print advertising.

  • WORK OF THE WEEK.  // Advertising Age;7/13/2009, Vol. 80 Issue 25, p26 

    Captions are presented to photographs taken from print and television advertising.

  • THE WORK.  // Advertising Age;8/23/2010, Vol. 81 Issue 30, p23 

    Captions are presented to photographs taken from television and print advertising.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics