TITLE

Times Co. Digital pairs up with Ogilvy

AUTHOR(S)
Bulik, Beth Snyder
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the selection by Times Company Digital of Ogilvy & Mather as its advertising agency in February 2000. The company planned to give the agency a creative assignment and one month to complete it. According to David Thurm, chief operating officer of Times Company Digital, the reasons behind the company's selection of Ogilvy is the agency's multiple media experience, as evidenced by clients such as American Express Co. and IBM Corp., and its ability to take established brands to new places. Bill Gravy, Ogilvy New York president, deferred to the company on the reason why the agency was chosen. He pointed out Ogilvy's success with strong traditional brands, its integration capabilities and ability to act quickly. The agency's online clients include WebMD, MotherNature.com and Steve Brill's Contentville.
ACCESSION #
2780808

 

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