TITLE

Hack attacks spell $100 mil headache

AUTHOR(S)
Elkin, Tobi; Gilbert, Jennifer; Johnson, Bradley
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the impact of the computer hacking incidents which affected several e-commerce Web sites, on the advertising business as of February 2000. According to consultancy Yankee Group, the affected sites resulted to an estimated loss of more than $100 million revenues in advertising and e-commerce. Jordan Rohan, a media analyst with WitSoundview, estimated Yahoo! lost up to $1 million in advertising revenue based on about a quarter of a day's page view lost. Sites such as E★Trade which handles about 100,000 trades each day, may have lost up to 25 per cent of its trade due to a 2-hour outage over its 8-hour training day. Patrick Keane, senior analyst with Jupiter Communications views the incidents as isolated cases but maintained advertisers can use them when negotiating contract contingencies.
ACCESSION #
2780806

 

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