TITLE

Hitting the spot

AUTHOR(S)
Weiner, Richard
PUB. DATE
December 2007
SOURCE
Public Relations Tactics;Dec2007, Vol. 14 Issue 12, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article defines basic jargons used in advertising. They include spot advertising, break position and spot radio or spot television (TV). Spot advertising means the time purchased on an individual basis. Break position refers to commercial time that is broadcast between programs instead of within a program. With the extensiveness of local spot advertising, local station advertising in general has been called spot radio or spot TV.
ACCESSION #
27796452

 

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