Listen up!

Brody, Marjorie
December 2007
Pharmaceutical Representative;Dec2007, Vol. 37 Issue 12, p32
The article offers information on how pharmaceutical sales representatives can apply proper listening in building relationship with physicians. It was stated that listening enables sales personnel to learn more about physicians, their patients, and their needs. In addition, tips on how to acquire effective salesmanship including, being silent during conversation, repeating the customers' statements, and taking notes are discussed.


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