'Tis the season

Herman, Matthew
December 2007
Pharmaceutical Representative;Dec2007, Vol. 37 Issue 12, p30
The article offers information on how sales representatives and pharmaceutical companies in the U.S. can acquire valuable and legal gifts for physicians that will make great impression and will help them improve their jobs. The author suggests that sales representatives must be aware of the ethical codes and guidelines as well as the doctors' practice before giving gifts. Furthermore, perfect gifts such as custom made products and stethoscopes are discussed.


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