TITLE

Medicare Part D update

AUTHOR(S)
Pinsonault, Tony
PUB. DATE
December 2007
SOURCE
Pharmaceutical Representative;Dec2007, Vol. 37 Issue 12, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of the new Medicare Part D prescription drug benefit by pharmaceutical and biotechnology manufacturers in penetrating the market of senior citizens in the U.S. It offers tips on how sales professionals can help companies invade the over-65 market and take advantage on the sectors' profitable opportunity. In addition, the tips includes knowing the aspect of the Part D benefit, assessing its formularies, and how to promote product as suitable therapy.
ACCESSION #
27795327

 

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