Medicare Part D update

Pinsonault, Tony
December 2007
Pharmaceutical Representative;Dec2007, Vol. 37 Issue 12, p18
The article focuses on the use of the new Medicare Part D prescription drug benefit by pharmaceutical and biotechnology manufacturers in penetrating the market of senior citizens in the U.S. It offers tips on how sales professionals can help companies invade the over-65 market and take advantage on the sectors' profitable opportunity. In addition, the tips includes knowing the aspect of the Part D benefit, assessing its formularies, and how to promote product as suitable therapy.


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