TITLE

PROMISING DEBUT FOR VIRGIN'S CEO

PUB. DATE
October 2007
SOURCE
Multichannel News;10/1/2007, Vol. 28 Issue 39, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on Virgin Media's Chief Executive Officer (CEO) Neil Berkett's promising debut. It discusses Burkett's modest shift in strategy at the investors conferences in New York, promises to get better leverage for Virgin Media's assets and a better deployment of the company's resources. Credit Suisse First Boston media analyst Bryan Kraft views Berkett's appointment as a positive move. Berkett was named CEO in August 2007, after the abrupt resignation of Steve Burch.
ACCESSION #
27791026

 

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