October 2007
Multichannel News;10/1/2007, Vol. 28 Issue 39, p48
The article reports on Virgin Media's Chief Executive Officer (CEO) Neil Berkett's promising debut. It discusses Burkett's modest shift in strategy at the investors conferences in New York, promises to get better leverage for Virgin Media's assets and a better deployment of the company's resources. Credit Suisse First Boston media analyst Bryan Kraft views Berkett's appointment as a positive move. Berkett was named CEO in August 2007, after the abrupt resignation of Steve Burch.


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