TITLE

DRIVING 'CRIMINAL INTENT' VIEWERS TO USA

AUTHOR(S)
Haugsted, Linda
PUB. DATE
October 2007
SOURCE
Multichannel News;10/1/2007, Vol. 28 Issue 39, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing strategy of the USA network for its "Law & Order: Criminal Intent" viewers. It discusses that the USA network's marketing executives decided that the only way to grab viewers' awareness to the message was to literally make a move. According to Chris McCumber, the senior vice president of the marketing and brand strategy of the USA network, that they are airing new and original episodes and not reruns.
ACCESSION #
27791021

 

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