TITLE

QVC Campaign Asks: 'iQdoU?'

AUTHOR(S)
Haugsted, Linda
PUB. DATE
October 2007
SOURCE
Multichannel News;10/1/2007, Vol. 28 Issue 39, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the retail- shopping network QVC. It reports on the unveiling of QVC's first marketing and advertising campaign since 1986 on September 24, 2007, launching its new logo and its new catch phrase "iQdoU?". It infers that the network launches 250 products a week and showcases branded merchandises from the likes of Bobbi Brown, Dana Buchman and Heidi Klum.
ACCESSION #
27791020

 

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