QVC Campaign Asks: 'iQdoU?'

Haugsted, Linda
October 2007
Multichannel News;10/1/2007, Vol. 28 Issue 39, p45
The article focuses on the retail- shopping network QVC. It reports on the unveiling of QVC's first marketing and advertising campaign since 1986 on September 24, 2007, launching its new logo and its new catch phrase "iQdoU?". It infers that the network launches 250 products a week and showcases branded merchandises from the likes of Bobbi Brown, Dana Buchman and Heidi Klum.


Related Articles

  • Spending the Holidays with Credit.  // Promo;Dec2002, Vol. 16 Issue 1, p11 

    Presents news briefs concerning marketing and advertising campaigns as of December 2002. Inclusion of the Next Night Free holiday promotion of Holiday Inn Hotels and Resorts in Atlanta, Georgia; Starz Encore's promotion of the pay-television premiere of 'The Fellowship of the Ring' by sending...

  • News Roundup.  // Brandweek;03/15/99, Vol. 40 Issue 11, p5 

    Reports on marketing campaigns and sales strategies of some companies as of March 1999. Repositioning campaign of Brown-Forman's Canadian Mist; Budget of Standard Candy for ABC Fruit Chewies candy; Image campaign launched by Nortel Networks.

  • NONACTORS STUDIO. Butler, Simon // Adweek New England Edition;03/27/2000, Vol. 37 Issue 13, p68 

    Focuses on an advertising campaign for QVC company. Features of the campaign; Goal of the campaign.

  • NONACTORS STUDIO. Butler, Simon // Adweek Southeast Edition;03/27/2000, Vol. 21 Issue 13, p68 

    Focuses on an advertising campaign launched for QVC company. Employees of the company who are featured in the campaign.

  • From dancing raisins to pretty maids in the sun. Yamada, Stefanie Hard // Business Journal Serving Fresno & the Central San Joaquin Valley;5/6/2005, Issue 323396, p9 

    Comments on advertising campaigns that captured an era and made a hit with consumers in the United States. Role of jingles, icons and slogans in creating a memorable advertising campaign; Advertising campaigns for products that originated in the Central Valley in California, such as the...

  • BREAKING CAMPAIGNS. Nguyen, Maria // B&T Weekly;1/28/2005, Vol. 54 Issue 2504, p10 

    Cites several advertising campaigns in Australia. Features of the campaign for Harley Davidson motorcycles designed by FNL Communications; Character used in the new safety campaign of Country Energy; Design of the print and radio campaign of Greenspan Home Loans.

  • OUR SAY: BY FELICIA WILLIAMS.  // B&T Weekly;2/17/2006, Vol. 56 Issue 2552, p40 

    The article focuses on the strategies used by the author in creating two advertising campaigns launched in Australia. In the Reflex Paper's advertisement, she used a prison cell to represent the goal of the campaign, which is to use the right paper. In the other advertisement, the author psyched...

  • Creative critique.  // Precision Marketing;9/30/2005, Vol. 17 Issue 48, p17 

    Evaluates several advertising campaign materials in Great Britain. Features of the advertisement produced by Proximity London for car manufacturer Volkswagen AG; Clarity of the print advertisement of First Direct Corp. for its brand of sock; Attractiveness of the advertisement created for Cisco...

  • PRIVATEVIEW: Kasey Lin. LIN, KASEY // Media: Asia's Media & Marketing Newspaper;1/24/2003, p28 

    Reviews several advertising campaigns related to various type of industries. Company details; Client details; Purpose of the advertising campaign; Agency handling the campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics