TITLE

In the Business of Outdoors: InterMedia Outdoors' Jeff Paro

PUB. DATE
October 2007
SOURCE
Multichannel News;10/1/2007, Vol. 28 Issue 39, p40
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Jeff Paro, president and CEO of Intermedia Outdoors. When asked why the company ventured into television, he replied that the move into the network space became an opportunity because no one else entered the cable industry from their perspective. He argues that there are 80 million outdoorsmen in the U.S. that would want information in print and in TV.
ACCESSION #
27786873

 

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