TITLE

REMAKING HISTORY

AUTHOR(S)
Moss, Linda
PUB. DATE
October 2007
SOURCE
Multichannel News;10/1/2007, Vol. 28 Issue 39, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses Nancy Dubuc's strategy to remake the History Channel. It discusses the effort of Dubuc, History Channel's EVP and general manager, to attract a larger and younger audience to increase its viewers. It also mentions Dubuc's plans to court the 35- to 45-year old upscale viewers by featuring World War II and reality shows. INSET: PUMPING UP VIDEO CONTENT ON HISTORY.COM.
ACCESSION #
27786443

 

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