TITLE

BlackArrow Aims at Web, VOD, DVR Ads

AUTHOR(S)
SPANGLER, TODD
PUB. DATE
October 2007
SOURCE
Multichannel News;10/15/2007, Vol. 28 Issue 41, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Santa Clara County, California-based BlackArrow Inc. is hoping to deliver an ambitious advertising triple play that likely would not materialize for a few years. The company is developing an ad-management system that will someday will be able to place and track advertisement in video content played out in three different media.
ACCESSION #
27786310

 

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