TITLE

A Different Kind of Bundling

AUTHOR(S)
HAUGSTED, LINDA
PUB. DATE
October 2007
SOURCE
Multichannel News;10/15/2007, Vol. 28 Issue 41, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on cable television company Comcast Corp.'s launch of a public affairs and marketing campaign in New Jersey. The company will donate a new pair of gloves or mittens to Holiday Express for each triple-play bundle sold in October 2007. Consumers may also donate gloves in drop boxes in Comcast offices in the state.
ACCESSION #
27786301

 

Related Articles

  • Three Lessons TV Can Learn From Cable Pitches. Steinberg, Brian // Variety;5/13/2014, Vol. 324 Issue 1, p10 

    An excerpt is presented from an article on cable television advertising sales presentations by cable television industry firms posted in the publication's Website.

  • Multichannel News Index (MNI).  // Multichannel News;3/9/2015, Vol. 36 Issue 9, p23 

    The article presents information related to multichannel industry including charts, statistics and news related to the performance of telecommunication firms as of March 2015. Topics discussed include a multichannel news index (MNI) chart listing multi-system operators in terms of their...

  • Operators' Hispanic Strategies. Winslow, George // Broadcasting & Cable;9/29/2014, Vol. 144 Issue 35, pA8 

    The article discusses the strategies employed by the top five multichannel video program distributors in the U.S. in targeting the Hispanic viewers. Among the operators included are Comcast, DirecTV and Dish Network. Topics covered include the operators' Hispanic video-on-demand (VOD), high...

  • Comcast Goes Wider. Spangler, Todd // Multichannel News;12/15/2008, Vol. 29 Issue 49, p26 

    The article reports that Comcast Corp. expects to attain its goal of providing wideband cable-modern service with up to 50 megabits per second downloads by the end of 2008. Its multiple system operators has announced the availability of higher-speed Internet services in several cities in U.S....

  • Who's There? Spangler, Todd // Multichannel News;9/21/2009, Vol. 30 Issue 35, p12 

    The article focuses on TV Everywhere Business Model of cable television (TV) industry to extend their pay TV services. The On Demand Online of Comcast Corp. will initially use its own broadband network to its own devices and via its own guide. However, Time Warner Inc. rejected the approach of...

  • D3 deployment updates.  // CED;Sep2009, Vol. 35 Issue 9, p12 

    The article reports on the deployment of Comcast Corp.'s D3 service in Philadelphia, Pennsylvania and San Francisco, California. It states that Comcast deployed the D3 service in about 50% of its entire footprint in July 2009. It notes that Comcast has announced that it would deploy D3 service...

  • High-Defi nition News.  // Multichannel News;1/30/2012, Vol. 33 Issue 5, p27 

    An introduction is presented in which the editor discusses various reports within the issue on topics including a multiplatform tool, a customized portfolio of the cable-TV industry, and market capitalization.

  • Zooming in on the ad picture. Hampp, Andrew // Advertising Age;12/7/2009, Vol. 80 Issue 41, p4 

    The author reports that media company NBC Universal is more dependent upon advertising than cable company Comcast Corp. Revenue statistics are compared for the two companies. The author suggests that Comcast will probably use a network revenue model for NBC that will boost broadcast advertising...

  • Good Time for Good News. Gibbona, Kent // Multichannel News;5/5/2008, Vol. 29 Issue 18, p30 

    The article reports on the increasing number of cable subscribers of Comcast Corp. and Time Warner Cable Inc. in the U.S. It is averred that despite the 0.2% lost of the 24.7 million basic subscribers, Comcast still manages to rise a solid 8.5% to $22.31. On the other hand, Time Warner Cable has...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics