A Different Kind of Bundling

October 2007
Multichannel News;10/15/2007, Vol. 28 Issue 41, p33
The article reports on cable television company Comcast Corp.'s launch of a public affairs and marketing campaign in New Jersey. The company will donate a new pair of gloves or mittens to Holiday Express for each triple-play bundle sold in October 2007. Consumers may also donate gloves in drop boxes in Comcast offices in the state.


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