Nielsen Eliminating 'Double Dip' Rule

October 2007
Multichannel News;10/15/2007, Vol. 28 Issue 41, p18
The article reports that U.S.-based Nielsen Media Research Inc. is rescinding a change that allowed broadcast networks to combine two airings of a show to produce a single rating. The company made the decision in response to a furor that occurred when NBC used the new option which allowed the network to include the unduplicated viewing from a rebroadcast of "Heroes" on September 29, 2007 with the viewing on September 24.


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