WWE Takes On Reading

Haugsted, Linda
October 2007
Multichannel News;10/8/2007, Vol. 28 Issue 40, p41
The article reports on the "Teen Read Week" campaign of the World Wrestling Entertainment (WWE). According to the author, the pro-social campaign will try to encourage teenagers to go into local libraries. In 2006, WWE attempted its first literacy campaign in Detroit. WWE fans aged 9 to 17, or their parents, are encouraged to write essays about their champions as entries for this promotion.


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