TITLE

WWE Takes On Reading

AUTHOR(S)
Haugsted, Linda
PUB. DATE
October 2007
SOURCE
Multichannel News;10/8/2007, Vol. 28 Issue 40, p41
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the "Teen Read Week" campaign of the World Wrestling Entertainment (WWE). According to the author, the pro-social campaign will try to encourage teenagers to go into local libraries. In 2006, WWE attempted its first literacy campaign in Detroit. WWE fans aged 9 to 17, or their parents, are encouraged to write essays about their champions as entries for this promotion.
ACCESSION #
27775818

 

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