Hitting Pause on Fast Forward

Winslow, George
October 2007
Multichannel News;10/8/2007, Vol. 28 Issue 40, p34
The article reports on the successful strategies of cable operators to have the most popular broadcast and basic-cable shows available on demand. According to the author, Time Warner Cable pioneered the idea by creating the "Start Over" feature in 2005. The feature allows its digital subscribers to restart live programming without skipping the ads. According to the Cablevision Systems senior vice president Barry Frey, its distribution of a variety of interactive TV features became was a success.


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