On-Demand Advertising Begins at Home

Schley, Stewart
October 2007
Multichannel News;10/8/2007, Vol. 28 Issue 40, p29
The article offers information on Comcast's initiative to come up with an interactive television advertising infrastructure. According to the company's CEO, Brian Roberts, the company's initiative is designed to help cable gain bigger share on the television advertising market of the United States. Moreover, it will be functioning as a "great monetization machine" which will lend a hand to operators and programmers in attaining larger national-advertising profile.


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