Hoping for a Second-Half Comeback

Schley, Stewart
October 2007
Multichannel News;10/8/2007, Vol. 28 Issue 40, p28
The article talks about the downward trend of United States advertising. It is noted that through the first half of the year 2007, the most telling indicator, Comcast, the largest advertising provider, experienced a 1.8 percent drop in advertising revenue from $725 million in 2006 to $712 million. Moreover, one factor affecting the downward trend of the ad-sales sector is the huge downturn in revenue generated from home-related advertisers.


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