BET's Revival Mission

Umstead, R. Thomas
October 2007
Multichannel News;10/8/2007, Vol. 28 Issue 40, p16
The article reports on the programming lineup of Black Entertainment Television (BET). BET's lineup offers reality shows, religious and public affairs programs such as "Sunday's Best," "Somebodies." According to BET CEO Debra Lee, the network is determined to provide original programming for its African-American audience but it knew that it will never please all of its audience. Activists raised concerns regarding negative stereotypes and failure to represent the African-American community.


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