Mobile, VOD Key for Hispanics

Weprin, Alex
October 2007
Multichannel News;10/8/2007, Vol. 28 Issue 40, p14
The article provides news on the acceptance of the Latino MTV Tr3s audience on the use of mobile devices in transmitting their messages and comments across the screen in real time. It mentions that the Spanish-language programmers as well as the senior vice president and general manager of MTV Tr3s Lucia Ballas-Traynor, see that the key part of their business is the interaction with viewers. Moreover, interaction together with entertainment and quality are more important than market outreach.


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