TITLE

Tell-tale influence

AUTHOR(S)
Syedain, Hashi
PUB. DATE
November 2007
SOURCE
People Management;11/15/2007, Vol. 13 Issue 23, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of storytelling to improve the workplace. The Storytellers is a consultancy that helps companies to communicate their corporate strategy through telling stories. Its basic proposition is that people communicate best this way. Although storytelling itself is as old as the hills, the idea of organisational storytelling was propelled to prominence by Steve Denning, a World Bank executive who wrote a book, "The Springboard," about the use of storytelling for knowledge management and change at the bank.
ACCESSION #
27774842

 

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