TITLE

Bundling Up To Market Success

AUTHOR(S)
Neel, K.C.
PUB. DATE
September 2007
SOURCE
Multichannel News;9/24/2007, Vol. 28 Issue 38, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on Cablevision Systems' success in enticing consumers to sign up for its voice, data and data products. It discusses Cablevision's entry into the market as a bundled service provider. The company's marketing materials carry the "Optimum" brand across all of its products. The article discusses how Cablevision fends off satellite, telecommunication competition with triple-play bundle.
ACCESSION #
27771610

 

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