TITLE

Moving Ahead

AUTHOR(S)
Hartford, James
PUB. DATE
July 2007
SOURCE
SGB;Jul2007 Footwear Business Supplemet, Vol. 40, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses growth in the market for shoe insoles and heel cups. Factors that have contributed to the increased demand for insoles are noted including the aging of an active Baby Boom generation and the growth in popularity of running as a sport, especially among women. Efforts of several insole companies to target women consumers are discussed. These companies include Spenco Medical Corporation, Superfeet Worldwide Inc, and Sof Sole.
ACCESSION #
27771082

 

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