Moving Ahead

Hartford, James
July 2007
SGB;Jul2007 Footwear Business Supplemet, Vol. 40, p4
Trade Publication
The article discusses growth in the market for shoe insoles and heel cups. Factors that have contributed to the increased demand for insoles are noted including the aging of an active Baby Boom generation and the growth in popularity of running as a sport, especially among women. Efforts of several insole companies to target women consumers are discussed. These companies include Spenco Medical Corporation, Superfeet Worldwide Inc, and Sof Sole.


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