TITLE

CableLabs Scopes Out ITV Standards

AUTHOR(S)
Spangler, Todd
PUB. DATE
September 2007
SOURCE
Multichannel News;9/24/2007, Vol. 28 Issue 38, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on CableLabs' effort to develop interactive-advertising standards in the United States. The company has requested for information from cable-technology vendors and others as the initial step of the project, code-named Canoe. The article discusses CableLabs' plan to create a technology platform that will allow cable to increase advertising revenues and "put forth a united front" to marketers.
ACCESSION #
27768294

 

Related Articles

  • BRIEF.  // Cable World (10427228);5/20/2002, Vol. 14 Issue 20, p33 

    Reports on the effort of Bravo and Independent Film Channel to launch an on-air advertising campaign to push cable modems. Actors to be featured by the networks; Information on Go2Broadband, a service from CableLabs carried by the network.

  • Digital Ad Insertion Standards could Lead to Larger Rollouts. Baumgartner, Jeff // Multichannel News;7/16/2001, Vol. 22 Issue 29, p61 

    Focuses on public demonstration of two digital-advertising insertion standards at Cable Television Laboratories Inc.'s headquarters in the United States. Cable-based digital program insertion (DPI) cueing message; Application-programming interface for DPI splicing.

  • Cable players to tackle telephony. Karpinski, Richard // Telephony;8/1/94, Vol. 227 Issue 5, p1 

    Reports on Cable Television Laboratories' launching of its telephony request for proposal. Expected outcome from the request for proposal; Participating companies.

  • New directions for CableLabs. Lambert, Peter // Inter@ctive Week;04/28/97, Vol. 4 Issue 13, pI-1 

    Talks about CableLabs' expansion in 1997 to foster invention on all telecommunications fronts. Role of creating relationships with other industries; CableLabs' plan to provide technical assistance, testing facilities and funding; Development of core technologies spearheaded by CableLabs.

  • Cable box standards set.  // Electronic Media;11/10/97, Vol. 16 Issue 46, p52 

    Reports that the move to speed up the development of standards for advanced digital set-top boxes has been made by the executive committee of CableLabs, the research consortium of the cable industry. Details on project.

  • CableLabs grows with expanded focus, new staff. Bernier, Paula // Telephony;1/2/95, Vol. 228 Issue 1, p1 

    Details of the budget plans of Cable Television Laboratories in 1995. Increase in its staff and its activities in telecommunications and digital technology; Information on CableLabs.

  • Covering campaign '96. G.D. // Broadcasting & Cable;1/1/96, Vol. 126 Issue 1, p48 

    Reports on CableLabs' approval of a 1996 budget of 14.1 million dollars. Budget breakdown; Using of the research funding pool to fund specific research projects; Focusing on establishing interfaces for cable modems and hiring staff.

  • CableLabs extends data service RFP.  // Electronic News (10616624);6/5/95, Vol. 41 Issue 2068, p26 

    Reports that Cable Television Laboratories (CableLabs) has extended to June 30, 1995 the deadline for companies to respond to its high-speed cable data service request for proposal (RFP). Buford Television, CF Cable TV, and other participants in the RFP.

  • CableLabs leads drives for digital convergence. Freed, Ken // Inter@ctive Week;02/23/98, Vol. 5 Issue 7, pI-5 

    Presents information on Cable Television Laboratories Incorporated (CableLabs), in Colorado, while highlighting that the company is showing how industry research coalitions can shape media development for the world. Details on a collective venture for research and development (R&D), which began...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics