Discovery In Digital Deal

Farrell, Mike
October 2007
Multichannel News;10/22/2007, Vol. 28 Issue 42, p48
The article reports on the plan of Discovery Communications Inc. to purchase Internet website HowStuffWorks.com. According to media analyst, the scheme shows that Discovery is trying to establish an Internet strategy that will go beyond the repurposing of their video content online. The deal will also allow to company to combine search-intensive Web site and high-quality text-based articles.


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