Disney Scares Up Viewers

Umstead, R. Thomas
October 2007
Multichannel News;10/22/2007, Vol. 28 Issue 42, p42
The article reports on the success of the October 12, 2007 line up of television programs including "Twitches Too" and "Wizards of Waverly Place" by Disney Channel and Lifetime Television's "Lisa Williams: Life Among the Dead" and "America's Psychic Challenge" in the U.S. Disney's magic-themed series have garnered a high viewing rate with Twitches drawing 6.9 million in its premiere and 5.9 million viewers for Wizards. Meanwhile, Lifetime executives said their resident show got 1.5 million viewers.


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