TITLE

Niche Nets Target Graying Boomers

AUTHOR(S)
Miller, Stuart
PUB. DATE
October 2007
SOURCE
Multichannel News;10/22/2007, Vol. 28 Issue 42, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides information concerning the issue on baby boomers in the U.S. The author implies that baby boomers are not getting any younger, and by 2010, an estimated 82 million Americans will be 55 or older. According to Brad Adgate, Horizon Media Inc. senior vice president and director of research, there is an obsession among most networks in aiming younger viewers.
ACCESSION #
27767728

 

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