Niche Nets Target Graying Boomers

Miller, Stuart
October 2007
Multichannel News;10/22/2007, Vol. 28 Issue 42, p20
The article provides information concerning the issue on baby boomers in the U.S. The author implies that baby boomers are not getting any younger, and by 2010, an estimated 82 million Americans will be 55 or older. According to Brad Adgate, Horizon Media Inc. senior vice president and director of research, there is an obsession among most networks in aiming younger viewers.


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