Dust-Up Over DTV Spots

Hearn, Ted
October 2007
Multichannel News;10/22/2007, Vol. 28 Issue 42, p8
The article reports that Federal Communication Commission chairman Kevin Martin is endorsing rules that would force television (TV) stations to run digital-television educational messages during peak nighttime audience hours in the U.S. According to the statement of Martin to the reporters, what he concluded is that they need to be doing public-service announcements during each daypart. INSET: PSAs FOR DTV: Martin's Mandates.


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