TITLE

PRIME TIME FOR STREAMING TV

AUTHOR(S)
Tsai, Jessica
PUB. DATE
December 2007
SOURCE
CRM Magazine;Dec2007, Vol. 11 Issue 12, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article assesses the impact of online television broadcasting on affiliates of national networks in the U.S. With the introduction of online television streaming, local network affiliates are facing direct competition, specifically from repurposed broadcast materials. Affiliates are also threatened by microtargeting, which broadcast 15- or 30-second television commercials before, during, or after the Web streams.
ACCESSION #
27747981

 

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