Tsai, Jessica
December 2007
CRM Magazine;Dec2007, Vol. 11 Issue 12, p19
Trade Publication
The article assesses the impact of online television broadcasting on affiliates of national networks in the U.S. With the introduction of online television streaming, local network affiliates are facing direct competition, specifically from repurposed broadcast materials. Affiliates are also threatened by microtargeting, which broadcast 15- or 30-second television commercials before, during, or after the Web streams.


Related Articles

  • KETV SEES INTERNET AD DOLLARS POUR IN. Whitney, Daisy // Television Week;7/31/2006, Vol. 25 Issue 30, p64 

    The article focuses on the growth of webcast launched by the Omaha, Nebraska-based KETV station. The ABC affiliate generated about 6 million page views in June 2006, a 29 percent increase over January. The station projects that advertising revenue from its web site will rise 12 percent in 2006...

  • Nick at Nite Nabs 'Foxworthy Show'. Lafayette, Jon // Television Week;7/18/2005, Vol. 24 Issue 29, p3 

    Reports on the decision of the cable network Nick at Nite to acquire the rights to rerun the television program "The Jeff Foxworthy Show." Plans of the network for the television broadcasting of the show; Factors that may affect the success of reruns according to Larry Jones, president of TV...

  • Internet TV Isn't Coming; It's Here and Growing. Edwards, John // Television Week;2/2/2009, Vol. 28 Issue 5, p10 

    The author reflects on the growth of Internet television (TV) in the U.S. He says the earliest providers of Internet TV have worked to offer programmers solutions to many challenging issues. In May 2008, Nielsen reported that 119 million viewers watched 7.5 billion video streams. The author...

  • Comcast bows 'Net service Fancast. LITTLETON, CYNTHIA // Daily Variety;12/16/2009, Vol. 305 Issue 51, p7 

    The article reports on the decision of Comcast to make its Fancast Xfinity TV online video service available to its subscribers in the U.S. The author explains that the service was previously in a trial mode with about 5,000 subscribers. He also mentions that the service will be enjoyed by...

  • Soap operas evolve: Merchandising, Internet exposure on rise.  // Media Report to Women;Summer99, Vol. 27 Issue 3, p7 

    Discusses market changes experienced by soap operas in the United States. Extension of viewer involvement with soaps on the Internet; Emergence of product merchandising as a potential source of revenue growth for television networks.

  • Broadcasters' pitch leaves some stations wanting more. Ross, Chuck // Advertising Age;6/2/1997, Vol. 68 Issue 22, Special Section ps16 

    This article focuses on the efforts by television stations in the U.S. to launch their own Web sites in the country. The next battleground between networks and their affiliates is likely to be the Internet. The issue is whether or not ABC, CBS, NBC and Fox will develop affiliate networks in...

  • Walk Less, See More at INTX. Gibbons, Kent // Multichannel News;3/30/2015, Vol. 36 Issue 12, p32 

    The article offers information on the annual convention of the cable industry "INTX: The Internet & Television Exposition" to be held in Chicago, Illinois, from May 5-7, 2015.

  • Channel change. Stein, Lindsay // PRWeek (U.S. Edition);Apr2014, Vol. 17 Issue 4, p34 

    The article reports that the U.S. television industry is focusing on building brands to survive competition from the online entertainment industry. It states that the television channel TNT made use of insights from consumers for marketing its television program "Dallas." It mentions that...

  • The CW Plans a Busy Summer. Romano, Allison // Broadcasting & Cable;5/8/2006, Vol. 136 Issue 19, p28 

    Focuses on the preparation of the CW network for its inaugural upfront presentation in the U.S. in 2006. Television programs included in the programming of the network; Plan to use traditional and new marketing strategies to raise awareness about the network; Intention of affiliated networks to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics