Playing at the Speed of the New

Jacobs, Ian
December 2007
CRM Magazine;Dec2007, Vol. 11 Issue 12, p12
Trade Publication
The article discusses the decision of online businesses in the U.S. to create customer feedback mechanism, focusing on the experience of Netflix in successfully using the Web to enhance customer relationship. Netflix integrates Web interface into its traditional mode of product marketing that resulted to a community of customers willing to interact with the company. This approach can develop into an informal mechanism to deliver features, products and service.


Related Articles

  • THE BLOGS OF WAR. Walsh, Charlotte // Travel Trade Gazette UK & Ireland;3/31/2006, Issue 2710, p1 

    The article reports on the action of travel agencies in Great Britain to counterattack bloggers on the Internet that threaten the reputation of firms through criticism posted by dissatisfied customers. Thomson Corp. and Cheapflights Co. established their own staff-written blogs and asked...

  • A NEW VISION. Holder, Derek // Campaign;10/15/2010 Supplement, p11 

    The article discusses the innovation of marketing in the computer driven generation with the invention of the Internet, mobile phones, and the growth of social networking. It states that the change of marketing methods has focused on the customers rather than the products or promotion campaigns....

  • Back to basics for e-marketing. Varianini, Vittoria; Vaturi, Diana // BRW;01/25/2001, Vol. 23 Issue 3, p58 

    Discusses the need for business-to-consumer Internet companies to know and understand the basic elements of conventional marketing processes. Importance of knowing customers and understanding their needs; Effects of the need for speed in launching and running electronic-commerce ventures; Basic...

  • INTERNET AS A MARKETING TOOL. RAJAN, PREETI; BALA, MADHU // Asian Journal of Research in Business Economics & Management;Feb2013, Vol. 3 Issue 2, p45 

    Marketing is currently standing verge of the greatest change in lifestyle, Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. The Internet is a powerful...

  • Your Customers Are Talking-Are You Listening?  // Atlanta Tribune;Sep2012, Vol. 26 Issue 6, p49 

    The article offers insights on effectively engaging customers in online marketing. It recommends checking consumer review sites like Yelp and Angie's List to know what customers are saying about the company. It advises companies to ask their customers' opinions and request feedback through...

  • Bear hug. Arnolo, Catherine // Marketing News;1/20/2003, Vol. 37 Issue 2, p4 

    The article discusses the role of Internet for the companies in improving communications with vast customer bases, in providing a plethora of product information at low cost and answering individual inquiries with a speed and efficiency never before possible. November 2001 JMM Internet survey of...

  • 9 Best Practices of Social Media Marketing. Hersant, Kristin // Software World;Nov2011, Vol. 42 Issue 6, p21 

    The article presents the nine best social media marketing practices for company exposure improvement and customer relation enhancement. It mentions the importance of clear and measurable goals including improvement of search engine optimization (SEO) and relationship with present customers. It...

  • Social media offers brand managers by the billions. Hayzlett, Jeff // PRWeek (U.S. Edition);Apr2010, Vol. 13 Issue 4, p25 

    The article reports on the significance of social media to boost the business. It presents several examples of how Eastman Kodak Co. is building social media and mobile marketing such as using social media to drive awareness of new product announcements and booth traffic and experimenting with...

  • Cultivate a positive reputation online.  // Communication Briefings;Nov2012, Vol. 32 Issue 1, p7 

    The article presents a discussion on how to encourage customers to post their positive reviews online, adapted from the book "Niche Dominance: Creating Order Out of Your Digital Marketing Chaos" by V. Michael Santoro and John S. Rizzo.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics