TITLE

Playing at the Speed of the New

AUTHOR(S)
Jacobs, Ian
PUB. DATE
December 2007
SOURCE
CRM Magazine;Dec2007, Vol. 11 Issue 12, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the decision of online businesses in the U.S. to create customer feedback mechanism, focusing on the experience of Netflix in successfully using the Web to enhance customer relationship. Netflix integrates Web interface into its traditional mode of product marketing that resulted to a community of customers willing to interact with the company. This approach can develop into an informal mechanism to deliver features, products and service.
ACCESSION #
27747976

 

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