Crowded market

November 2007
Marketing Management;Nov2007, Vol. 16 Issue 6, p7
The article discusses competition among mobile Internet search providers in the U.S. The author suggests that Internet portals and increases in Internet advertising have spurred the the mobile search market. The digital marketing company iCrossing issued a report which indicates a majority of mobile Internet users utilize mobile search services as compared to mobile phone users. The author suggests that mobile search accounting may increase dramatically as compared to the previous year, but warns that competition between operators, portals and startup companies could hinder the industry. He suggests that the progress of Internet content and Internet advertising in the U.S. will allow the mobile search industry to grow.


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