Recall woes

November 2007
Marketing Management;Nov2007, Vol. 16 Issue 6, p5
The article discusses the effect of product recalls on U.S. consumers. The author suggests U.S. consumers are more conscious of a product's country of origin following recalls of products manufactured in China and developing countries. An online survey conducted by research firm Harris Interactive indicated that a majority of Americans doubt the safety of products such as medications, herbal remedies, nutritional supplements and foods offered by developing countries. The survey also indicated a majority of Americans felt stronger measures regarding import product safety should be implemented including banning unsafe products and setting higher fines and penalties.


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