Jockeying for first

September 2007
Marketing Management;Sep2007, Vol. 16 Issue 5, p7
This article presents the results of a Harris Interactive poll looking at what American consumers consider the "best brands." Coca-Cola has moved into the top spot, dropping Sony down one place after 7 years in the lead. Toyota has moved up to third place and Dell has dropped to fourth. Only three industries are on the 2007 list: electronics, cars and consumer packaged goods. Ford, Kraft Foods, Pepsi Cola, Microsoft, Apple and Honda rounded out the top ten in that order. Both Hewlett-Packard and General Electric were bumped from the list.


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