September 2007
Marketing Management;Sep2007, Vol. 16 Issue 5, p4
This article reports on a study conducted by eMarketer which says that 25 million American adults regularly get advice on products and services from online sources, written by peers, out of the 64 million Americans who share their advice with others. The study expects that the number of adult Internet users who review products and share experiences online will go up another 10 million by 2011. It appears that the public is more interested in getting advice from other consumers than from corporations or marketing executives.


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