The nature of nurture

September 2007
Marketing Management;Sep2007, Vol. 16 Issue 5, p4
This article looks at the nature of nurture in business and says often companies don't meet ambitious growth plans because they spend on safe, incremental projects rather than riskier, higher profit ideas. Big risk companies such as General Electric, Praxair and Philips have overcome the pull towards small steps to reach for the higher returns. The growth process has to consider the gap between goals for growth and the methods being used to promote growth. Three domains for organic growth are presented, including the need for rigorous screening to help identify flaws in the plans.


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