TITLE

The nature of nurture

PUB. DATE
September 2007
SOURCE
Marketing Management;Sep2007, Vol. 16 Issue 5, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article looks at the nature of nurture in business and says often companies don't meet ambitious growth plans because they spend on safe, incremental projects rather than riskier, higher profit ideas. Big risk companies such as General Electric, Praxair and Philips have overcome the pull towards small steps to reach for the higher returns. The growth process has to consider the gap between goals for growth and the methods being used to promote growth. Three domains for organic growth are presented, including the need for rigorous screening to help identify flaws in the plans.
ACCESSION #
27740199

 

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