Herbs and Hope

Bahree, Megha
November 2007
Forbes Asia;11/26/2007, Vol. 3 Issue 20, p59
The article features Subhash Chandra, chairman of Zee Entertainment Enterprises, who is included in the list of India's 40 Richest. Chandra, whose $2.6 billion fortune puts him at 24 on the list of India's 40 Richest, wants to up the ante by providing U.S. citizens with a lot more than Indian fare. He is betting up to $200 million of his own money on a health-and-wellness channel called Veda, derived from the Latin word for truth, designed specifically for audiences in the U.S.


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