TITLE

Dream Factory

AUTHOR(S)
Hill, J. Dee
PUB. DATE
January 2000
SOURCE
Adweek Midwest Edition;01/31/2000, Vol. 41 Issue 5, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the approach used by GSD&M company in creating advertising campaigns for its clients. Factors that made GSD&M win the media-buying account of DreamWorks SKG; Advertising agencies defeated by GSD&M; Clients won by GSD&M; Increase in billings of the company for 1999.
ACCESSION #
2770574

 

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