In Search of Reliable Ratings

Tucker, Ken; Cobo, Leila; Dunham, Darnella; Bachman, Katy; Boyle, Mike; Crosley, Hillary; Heine, Paul
December 2007
Billboard;12/8/2007, Vol. 119 Issue 49, p20
Trade Publication
The article reports on Arbitron's new Portable People Meter music rating system, which replaced the company's decades old diary rating service. A discussion of differences between the two systems, and objections from U.S. radio stations which delayed the December 2007 debut of the system to a fall 2008 debut, is presented.


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