Wireless marketing meets the Internet

Smith, Hilary
January 2000
RCR;01/24/2000, Vol. 19 Issue 4, p16
Trade Publication
Focuses on the technological advances in the integration of wireless technology and the Internet in the field of communications and the consumer response to these innovations. Enhancement of Web sites of wireless carriers and online retailers to increase consumer awareness and purchase of products; Marketing strategies of carriers including AirTouch Communications and decide.com.


Related Articles

  • Wireless Data Wizardry. Gohring, Nancy // Telephony;11/08/99, Vol. 237 Issue 19, p46 

    Discusses issues on the wireless communication industry. Incompatibility between the wired Internet and wireless devices; Views on general Internet access; Advantages of wireless operators who create their own portals.

  • Viewpoint. Luna, Lynnette // RCR;12/20/99, Vol. 18 Issue 51, p12 

    Comments on the challenges facing the wireless industry in the United States. Industry's need to find ways to market and sell wireless data; Growth of the Internet content providers in the country.

  • Requirements for Next Generation Wireless Debated. Graves, Brad // San Diego Business Journal;2/19/2001, Vol. 22 Issue 8, p8 

    Deals with public response to Internet service called i-mode in San Diego, California. Glimpse of what is to come in third-generation wireless telecommunication services; Chance for users to push data faster to handheld devices; Expansion of variety of services.

  • Businesses Kickstart M-strategies. Smith, Brad // Wireless Week;01/01/2001, Vol. 7 Issue 1, p5 

    Reports on the expectations of business executives for the wireless Internet industry in the United States in 2001. Nature of convergence of the Internet and mobile telecommunication industries; Views on the wireless application value hierarchy.

  • Who rules? Silva, Jeffrey // RCR;09/27/99, Vol. 18 Issue 39, p12 

    Comments on issues pertaining to wireless technology, globalization and the Internet. Development of Internet-friendly mobile telephones and wireless software advances; Political issues related to globalization; Controversy about privacy on the Internet.

  • Whole world is waiting for bandwidth. Arlen // Multichannel News;10/25/99, Vol. 20 Issue 44, p46 

    Focuses on the importance of bandwidth to the future of telecommunications. Highlights of the Telecom trade show in Geneva, Switzerland; Bandwidth limitations in Europe and Asia; Wireless communications; Internet access; Bluetooth as an open specification for short-range cable-replacement...

  • World Briefs.  // RCR Wireless News;1/8/2001, Vol. 20 Issue 2, p24 

    Reports on issues concerning the wireless telecommunication and Internet network markets in various parts of the world as of January 8, 2001.

  • Dry Martini, Anyone? Nolle, Tom // Telecommunications - Americas Edition;Jan2005, Vol. 39 Issue 1, p10 

    Focuses on the Internet protocol standard draft called Martini made by the Pseudo-Wire Emulation End to End working group. Concept of the standard; Benefits to enterprise buyers.

  • NEWS MAP: Asian telecoms this month.  // Telecom Asia;Feb2008, Vol. 19 Issue 2, p12 

    The article reports developments in the telecommunication industry in Asia. In Beijing, China, the government eases new Internet controls that limited video-sharing to state companies. China Netcom Corp. and Vietnamese carrier EVN commission a new 10-Gbps cable between China and Vietnam....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics