TITLE

'60s came early for Plymouth

AUTHOR(S)
Wangers, Jim
PUB. DATE
January 2000
SOURCE
Automotive News;1/24/2000, Vol. 74 Issue 5858, pAM22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on car company Plymouth's advertising campaign for its 1957 model automobiles. Background on advertising agency N.W. Ayer and Co.'s development of the campaign.
ACCESSION #
2768192

 

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