TITLE

Cars for the stars

AUTHOR(S)
Bernstein, Marty
PUB. DATE
January 2000
SOURCE
Automotive News;1/24/2000, Vol. 74 Issue 5858, pAM13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on product placement in television and motion pictures as an advertising tool used by car companies as of January 24, 2000. Benefits offered by product placement.
ACCESSION #
2768181

 

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