TITLE

And the winners are

AUTHOR(S)
Bernstein, Marty; Halliday, Jean
PUB. DATE
January 2000
SOURCE
Automotive News;1/24/2000, Vol. 74 Issue 5858, pAM12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the best and the worst automobile television advertising campaigns in the United States in the year 1999, according to the authors. Television spots for the Mitsubishi Eclipse car as the year's best new television campaign; Dodge's advertising campaign as the worst of the year.
ACCESSION #
2768180

 

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