TITLE

Good ads, good sales: Cause and effect, or just coincidence?

AUTHOR(S)
Jackson, Kathy
PUB. DATE
January 2000
SOURCE
Automotive News;1/24/2000, Vol. 74 Issue 5858, pAM8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the relationship between quality of advertising campaigns and sales performance of car companies in the United States as of January 24, 2000. Advertising awards won by Mercedes-Benz and Volkswagen and their advertising agencies; Improvement in the companies' sales performance.
ACCESSION #
2768175

 

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