Good ads, good sales: Cause and effect, or just coincidence?

Jackson, Kathy
January 2000
Automotive News;1/24/2000, Vol. 74 Issue 5858, pAM8
Trade Publication
Focuses on the relationship between quality of advertising campaigns and sales performance of car companies in the United States as of January 24, 2000. Advertising awards won by Mercedes-Benz and Volkswagen and their advertising agencies; Improvement in the companies' sales performance.


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